The video above is a repurposed edit of an Instagram livestream I made for our YouTube channel.
- I released a new remix album with my band, Lorenzo's Music, and wanted to promote it while highlighting the artists involved.
- I decided to feature a song each week on social accounts and YouTube and conduct Instagram Live interviews with the remixers on Mondays.
- The interviews allow me to learn about remixing techniques and songwriting, and the videos can be repurposed as reels, YouTube content, and podcast episodes.
- This promotional strategy is helping me build an audience for the album and make connections with other musicians.
I recently released a new album with my band Lorenzo's Music called "Lorenzo's Remixes, Volume 1." It's a compilation of some of our songs remixed by us and other talented artists I met on our music podcast.
This is our first full album release in a while – for the past year, we've been dropping singles one by one. While we love that approach, a remix album offered a new way to showcase our music and collaborate with talented folks.
Learning Through Collaboration:
The album features seven tracks, with four featuring remixes by other artists. We're honored to have collaborated with some fantastic musicians, including Joshua Hudes of Louis Lingg and the Bombs from Paris, France.
I wanted to ensure that each contributing artist received the recognition they deserved when the album came out. That's why I came up with a creative strategy to not only promote the album but also feature each remixer's work and get to know them better.
Weekly Featured Songs and Instagram Live Interviews
This led to the idea of doing weekly song features on our social media and YouTube channel.
In addition to the featured songs, I also decided to host Instagram Live interviews with one of the remixers every Monday. This allows me to connect with the artists on a personal level, discuss their creative process, and learn more about their techniques.
The Benefits of Instagram Live Interviews
Conducting these live interviews has several benefits for me:
- Learning from the Remixers: Since I'm interested in learning how to make remixes myself, these interviews provide an opportunity to ask the artists about their techniques, inspirations, and songwriting abilities.
- Expanding Content for Reels & Stories: After each live interview, I download the video and edit it into a reel for Instagram. Or clip moments that I liked for my Instagram stories for the week.
- YouTube & Podcast Episodes: I also use it as a podcast episode by editing it further, adding background music, text, and overlays to enhance the conversation. This allows me to repurpose the content across multiple platforms and arrange the video to a side-by-side format instead of vertical to create a dynamic "behind-the-scenes" experience.
By repurposing the content, we're able to reach a wider audience and create engaging content across various platforms.
Learning and Networking
Promoting an album and building an audience is always tough, but by talking with other musicians, featuring their work, and learning from their experiences, I can not only promote my album but also expand my own music to their listeners.
You can listen to my musician podcast "Lorenzo's Music Podcast" on Spotify or your favorite podcast platform.